Where Did This Come From?
The tradition of punishing unlocked computers with snack obligations has existed in tech offices since the early 2000s. Known by many names — "goating," the "doughnut penalty," or the "Hasselhoff treatment" — it became one of the most effective cybersecurity awareness tools ever invented.
In France, offices adopted a beloved version where the penalty is buying croissants or pastries for the whole team. Across Europe, similar traditions took root — each country adding its own local twist.
💡 Fun fact: Companies that adopt fun security traditions like SnackBLASTED see a significant improvement in screen-locking habits. The threat of buying donuts is more effective than any mandatory training video.
SnackBLASTED was born in 2025 with a simple mission: make cybersecurity fun, one snack at a time. Wherever you are in the world — lock your screen, or feed the team.